Jesco Tscholitsch
Freelancer: Advertising / Lifestyle / Portrait / Editorial
Seine Geschichten und Visionen setzt er in eigenen Projekten und für die Agenturen Getty Images in London und Veer GmbH in Berlin um. Er beschäftigt sich vorallem mit der Konsumgeneration und dokumentiert diese, ohne sie direkt zu kritisieren. Die Fragen, die dabei entstehen, lassen Spielraum für eigene Interpretationen und jede/r Betrachter/in sieht die Komik oder Tragik nach eigenem Ermessen. Inwieweit sich das Publikum mit einer dargestellten Szene identifiziert, ist oft ein Kampf zwischen Selbstbetrug und Fehleinschätzung.
Jesco Tscholitsch was born on September 26th in 1973. He worked as an assistant of James G. Perret and then as an operator at a cinema. He has also worked eight years as an editor of a newspaper.
Now Jesco is tracking his own projects for exhibitions and is working as a freelance photographer and for Getty Images, Corbis and Veer. He concentrates on observing the generation of consumption. He lives with his wife Monika Kunz Tscholitsch and his two daughters Jakobina and Ida in Emmenbruecke, Switzerland.
“The viewer should see his dreams, dark sides or felicity in my photography. The stories in my pictures are every-day life stories but the protagonists are styled in high gloss. The borders of reality and the dream world are blurred. The reality creates association and identification where the artificial keeps the required distance. In our business life we’re looking for reality but in our leisure time we prefer the illusory world. I want to dive into these two worlds and find the tragedy and humor to illustrate it.”
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